Fallen for Forge

Browsing through the newest collection from Forge (formally known as EG Forge). I can say I have officially fallen all over again for Forge!

Eric Goodwin's newest pieces are so on point with todays trends, but with a classic design that these pieces will become something you will still be carrying around in 10 years. Personally knowing Eric, the designer behind the brand, I know what kind of hard work is put into every one of his pieces. The quality and detail is always made with perfection. What I love even more is the professionalism he has always presented the brand with, from photos to videos, website, etc. Eric knows how to showcase his brand well and this will be one of the key factors for his continued success.

I have had the pleasure of hiking through the Kananaskis mountains with Eric and his brother (my apologies his name is escaping me at the moment) to shoot a video in the past. It was his hand made bags that carried all the gear we needed to hike through the canyons and find our way to just the right spot. It's an added bonus for Eric that his brother is such an amazing videographer, but together they create beautiful videos to draw you into his brand and inspire you to go beyond using his pieces for just some trendy street bag. Use it to the extreme!

A designer to watch, and collect. Classic, well made, and styles for any guy or girl. And of course, best of all... 100% Canadian Made right here in Calgary, Alberta, including the videos all filmed in our very own Albertan back yard. See his craftsmanship for yourself and visit him in his shop/retail space in the Devinish Building 908-17th Ave SW, Suite 202.

Here are a couple of bags from his latest collection:

All photos and videos by Forge (www.forgeapparel.com


The Power of Underwear

Nope this isn't a post about what pretty panties you should buy or what's the hottest trend in lingerie. This really isn't about #FirstWorldProblems at all. 

Did you know that underwear, while a luxury item or at least an un-thought-of item for us, is a shockingly effective rape prevention item in Africa? As well it has the potential to decrease the drop out rate of girls in school substantially by acting as an essential feminine hygiene product. 

On April 23rd MUSE Collective Agency and Celebrity Models from the cast of Bachelor Canada is hosting an event here in Calgary that will shine some light understanding this largely unmentioned topic. 

And what's an event with out showcasing a little fashion for your entertainment too...

Special Guests include:

CityTV Host and Producer: Jill Belland as MC 

Fashion Show directed by Premiere Stylist: Leah Van Loonwww.leahvanloon.com 

Artists Within Makeup Academy 

Chantelle H- Bachelor Canada is an ambassador for Transformation Textiles, the charity that will be benefiting from this Fashion Event. 

Tickets are available at https://www.eventbrite.ca/e/muse-charity-fashion-event-tickets-10693306969?ref=estw


Sheer and Sexy Lionette

Jessica Armstrong's Lionette collection gives you materials with a sultry but elegant flow, colourful florals, and a touch of lace. All of which keeps your lady like look, and still delivers a bit of sex appeal.

Jessica's last collection of beautiful sheer reds and blues may have inspired you to jazz things up in the bedroom. However, this season Jessica has kept her sheer touch and layered her floral and animal prints so you can take that sultry flowing look to the streets.

All photos provided by YYC Fashion Week photographers PhotoArt4U & AYuenPhotos